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BREATHE is a consulting firm that provides an objective, "in-the-stores" approach to monitoring and analyzing the performance of companies in the retail, apparel and consumer industries. Our insights are then used to deliver innovative consumer-centric programs that incorporate shopper marketing, word-of-mouth and other buzz generators to mobilize online and offline communities.

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Iron Man 2 has taken over the entry to Toys R Us stores with 3D, back lit graphic, lifesize images and an array of merchandise. Well done; It is going to take this type of 'can't miss impact' to complete with the upcoming launch of Toy Story 3!

Toys R Us

Alexandria, VA

Champion's fitness footwear presentation promotes three technologies that can "activate and tone muscles" for $39.99 and under. Postioned by the register and kept free of excess display inventory; this display is persuasive and captivating. Who wouldn't hope that a pair of shoes could make their legs look that great?

Payless Shoe Source

Alexandria, VA

Sketcher's Shape Ups aims to tone the entire body (just as Champion's foowear at Payless) but for a much higher pricepoint ($105.99). The call out of specific muscles affected by the Shape Ups on the signage are a plus -- yet the signage size is restrictive and the colors do little to draw in the customer for such detailed and important information.

Kohl's

Alexandria, VA

How successful do you think Best Buy will be in creating "incremental connections" with new consumers through its small mobile device stores?

a. Very Successful

b. Somewhat Succesful

c. Somewhat Unsuccesful

d. Very Unsuccesful

e. Not Sure/No Opinion

Read the full article and cast your vote at retailwire.com!