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BREATHE is a consulting firm that specializes in connecting businesses from the apparel, footwear, beauty, home furnishings & consumer product goods industries with new customers through innovative retail marketing initiatives & creative social media conversations.

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Green Giant® Fresh is doing an on-pack promotion with Farmville™, a social media game on Facebook™. FarmVille allows you to “be a virtual farmer," planting and growing your own crops, raising animals, and much more. Green Giant® Fresh is giving away Free Farm Cash. Each Farmville sticker on each participating package of Green Giant® Fresh produce can be redeemed for 5 Free Farm Cash.

How would you rate the marketing opportunity around hauling?

a. Large

b. Medium

c. Small

d. Virtually Nil

e. Not Sure/No Opinion

Read the full article and cast your vote at retailwire.com!