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OUR STRATEGY | INTELLIGENCE GATHERING | INSPIRED
THINKING |
INSPIRED
CUSTOMERS
Our Strategy: Although
capable of being implemented individually, BREATHE’s
services are intended to work together strategically. Utilized in an integrated
fashion our phases can assure clients that the resulting
deliverable will produce dramatic and measurable results.
Phase 1: Consumer-centric Intelligence Gathering
By
using BREATHE’s consumer-centric Intelligence Gathering services
you will gain an understanding of your product at retail
like never before. Intelligence Gathering provides you
with the consumer-centric insight needed to gain an understanding
and sense of control over your brand in the current retail
environment. The result of this service is the
foundation from which you will build future retail programs.
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Phase 2: Inspired Thinking™
Our Inspired Thinking™ phase takes
all of the learning from the Consumer-centric Intelligence Gathering phase and combines
it with category and brand psychology and the
latest insights in the field of retail marketing. The
result is your brand message translated to communicate
more effectively and efficiently within the reality
of the retail environment. Inspired Thinking™ can be used to address any retail marketing challenge including ticketing, packaging, POP materials, promotions, events or sales associate contests. Our Inspired Thinking™ always takes a consumer-centric approach so that your brand is never "corporate cool", but rather always on target and relevant with your audience.
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Phase 3: Design, Production
and Implementation
Put your newly formulated retail
marketing message into action. BREATHE collaborates with associates in creative and production to deliver innovative consumer-centric programs including packaging, point-of-purchase displays, fixtures, collateral, promotions, sales contests, events and more. Utilize our proprietary panel of Inspired
Customers™ to quickly
test fresh ideas and concepts prior to production and roll out.
Phase 4: Monitor
Once your new retail advertising program is implemented, BREATHE encourages
clients to return to Phase 1: Consumer-centric Intelligence Gathering to monitor and track its’ success. Read
More About the Types of Services Offered
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